Rational thinking.
Emotional Design.


Our design philosophy.

We believe there are two halves to design, just like there are two halves to the brain: 
The rational part and the emotional part.

Experience taught us that in order to make a product, service or brand successful we need to base our decision making throughout the design process on properly analyzed data. 

This rational side of our design process runs parallel to the emotional side. This is where we carefully take into account the emotional relationship between the product and the user.

Including this empathy into our design process allows us to see the world through the eyes of the people we are designing for. This balanced formula makes our design approach highly effective for creating and developing targeted, beautiful, and successful products.

经验告诉我们,为了使产品、服务或品牌成功,我们需要在整个设计过程根据严密的调查研究分析数据来做出决策。 设计过程中这种理性思维与感性思维应该是平衡的。 我们认真考虑在产品与用户之间的感性思维关系,进而来增强他们的占有欲以及与其互动的冲动。将这种共鸣纳入我们的设计过程中,可以使我们从目标受众的眼中看到世界。这种平衡使得我们的设计方式可以非常高效地创建和开发有针对性、注重细节和美观的产品。

Industrial Design

Research, strategy, concept creation, prototyping, user testing, manufacture-ready CAD, advanced CMF, packaging, sourcing, and quality control. 

Brand Identity

Brand strategy, storytelling, market positioning, product naming, brand naming, marketing strategies, logo design, visual brand identity, legal checks, and registration.

Digital Design

Analysis and strategy, sitemaps, experience maps, user flows, UX wireframes, visual design, branding implementation, developers style guide and specifications.


A proper start is crucial. We do this by taking a deep dive into your brand to create a solid base to predict feasible and successful design directions. We research and analyze your company and its brand strategy, competition, overall market, design trends, CMF, related products, users and targets. During the design process we use this data to consult on the right decisions.

– Market and competitor analysis
– Brand analysis
– Trend analysis and forecasts
– Design scope and mission


Based on the analyzed research we create the first concept directions. By testing and iterating we diverge and converge until a clear direction for the final concept is delivered. A final concept is an accurate representation of the final design and functional direction, whether this is a product, a visual brand language, or an app.

– Basic product architecture
– Strategic concept development
– Rapid prototyping
– CMF exploration


We offer manufacture-ready CAD for Industrial Design. We provide either outlook CAD or full in-house mechanical engineering. We are driven by the quality of the actual final products we design, so we offer consultancy during and after production. For manufacturing, branding, and marketing we work together with trusted partners to make sure we deliver what we promise.

– Design engineering
– Manufacture-ready CAD
– Sourcing and quality control
– Professional communication renderings

Advanced CMF

For our most high-end projects and innovative partners we can implement advanced parametric textures and innovative CMF. We partner up with our CMF specialists who has brought products of Belkin, Bang & Olufsen, Google, Norlan, and Airbus to the next level. This will boost our beautiful Industrial Design with the perfect CMF implementations based on local or global trend forecasts.