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— Smartwatch meets fashion.

We created a smartwatch that reminded us of a minimal Danish timepiece, instead of being yet another fitness gadget. Our smartwatch communicates its advanced functions through sophisticated Danish Design principles. It is technology in disguise. For this smartwatch we brought together strategic Industrial Design, Brand Design, and UI Design culminating in a consistent user experience.

— Brand identity
René Christoffer
Pierre Balser

— Product photography
Anne Marie Jo

CLIENT

Method Copenhagen

SECTOR

Tech
Apperal

YEAR

2020

SERVICES

Strategic research
Industrial design 
Ergonomics
Color, material and finish
Engineering  
Digital design
Brand identity

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We believe in the power of carefully designed wearable technology to increase the comfort of our daily lives and self-confidence through expression.

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Closing the gap between traditional watches and smartwatches by creating user oriented design and non-intrusive technology.

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Shanghai.

Kaibin Center, Spaces
Floor B1, 199 Kaibin Road
Shanghai, China

+86 183 1705 7636

Hong Kong.

AXA Southside, Spaces
Floor 2, 38 Wong Chuk Hang Road
Wong Chuk Hang, Hong Kong

+852 5721 6876

© The Shapery, all rights reserved.

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