Project Vidå

智能手表

Minimal and iconic. A new benchmark for the smartwatch industry.

Technology meets fashion.

Our target was to make smartwatches attractive to young professionals who are aware of their fashion. Our smartwatch focusses on minimal Scandinavian Design. It is technology in disguise. For this watch we created both the Industrial Design, and the UI of the watch and the smartphone application. Shipping Christmas 2020. More about this project soon…

我们的目标是使智能手表对于关注时尚的年轻专业人士产生极强的吸引力。我们的智能手表具有北欧设计风格。使得高科技变相“装扮一新”。
Client

TouchELX

Sector

Tech
Apparel 

Year

2019

Services

Strategic research
Industrial design
Ergonomics
Color, material and finish
Engineering
Digital design
UX/UI
Brand development
Packaging design