Recycling essential

For the American market we developed a range of recycle waste bins under the Target brand. With their brand promise being ‘clean, simple, beautiful, purposeful’ we created a fitting product line optimized for the American user. The American kitchen blends high quality with practicality by using tried-and-true materials, and an unapologetic emphasis on stainless steel. By giving the steel a blasted finish it elegantly and subtly blends with its environment. The elevated edge doubles as a rail to attach the included basket and hooks to. An integrated and easy to replace carbon filter eliminates odors. To be launched early 2021

Client

Target

Sector

Home appliances

Year

2020

Services

Strategic research
Industrial design
Sheet metal design
Color, material and finish
Engineering
Manufacture-ready