For the American market we developed a range of recycle waste bins under the Target brand. With their brand promise being ‘clean, simple, beautiful, purposeful’ we created a fitting product line optimized for the American user. The American kitchen blends high quality with practicality by using tried-and-true materials, and an unapologetic emphasis on stainless steel. By giving the steel a blasted finish it elegantly and subtly blends with its environment. The elevated edge doubles as a rail to attach the included basket and hooks to. An integrated and easy to replace carbon filter eliminates odors. To be launched early 2021