Chinese VR branding.

We found the name XVAKION hard to pronounce and aesthetically not very pleasing. To distract from the name, we proposed using it in a more subtle way and create a strong (pictorial) mark logo type which speaks the same design language as the product design under the brand – simple, strong, essential.

The X and the V are combined to form an iconic and recognisable mark which can be beautifully used in various branding contexts, such as logo placement on products, packaging, and other printed and digital media. 

Client

XVAKION

Sector

Tech
Apparel 
Branding

Year

2020

Services

Strategic research
Brand development
Packaging design
Logo design