We work collaboratively with brands from all over the world creating beautiful product experiences.

The Shapery is lead by Dutch designer Robin Zwama and Chinese entrepreneur Beluccina Liu. Their mutual passion for sophisticated design, and the emotional connection between product and human, culminated in the founding of the design consultancy in 2018 in Shanghai.

As our expertise and client base continued to grow rapidly, we established our Hong Kong office in 2020. This has allowed us to be even closer to manufacturers for efficient quality control, making sure that what we hold in our hands looks, feels, and works as beautifully as intended. 

We continue to create strategic industrial design in close partnership with our amazing clients. 

— Full-service design

Industrial Design.

Our specialty. Beautiful product design from strategy to manufacturing. We do in-depth research to the market, target users, and other aspects depending on the project scope. 

Research, design strategy, concept creation, prototyping, testing, electrical engineering, mechanical engineering, manufacture-ready, advanced CMF, packaging, sourcing, quality control, and more.

+ Digital Design.

Part of the physical product often includes a smartphone app. The design language and user experience of this app and product should compliment each other.

Analysis and strategy, sitemaps, experience maps, user flows, UX wireframes, visual design, branding implementation, developers style guide, specifications, and more.

+ Brand Identity.

As part of the package for client we do Industrial Design for, we also offer (re)branding. We create a brand language that matches the design language of the products and the story of the brand.

Brand strategy, storytelling, market positioning, product naming, brand naming, marketing strategies, logo design, visual brand identity, legal checks, and registration, and more.

— Rational thinking, emotional design.

We believe there are two halves to design, just like there are two halves to the brain: 
The rational part and the emotional part.

In order to make a product, service or brand successful we need to base our decision making throughout the design process on properly analyzed data. 
This rational side of our design process runs parallel to the emotional side.
This is where we carefully take into account the emotional relationship between the product and the user.

Including this empathy into our design process allows us to see the world through the eyes of the consumer. 
This balanced formula makes our design approach highly effective for creating beautiful and successful products.


2021 Canton Fair Design Awards: Gold 
Swanlord – Recycle Waste Bin – Industrial Design

2019 InStyle Magazine – October Edition
Minimal Design – interview and feature, page 30 – 31

2018 Successful Design Award 
Impossible Labs – Bond Touch – Industrial Design

2018 SOM Architecture Social Event
Industrial Design and Manufacturing Process

2016 iF Design Award 
Philips Consumer Lifestyle – OneBlade – Package Design

Join us.

We are always looking for talented creatives to join the team. If you think one of the positions below is right for you, and you feel that you match with our company culture, email us your portfolio and CV to careers@the-shapery.com.

Hong Kong
Senior Industrial Designer (5 years of experience and more)
Junior Industrial Designer (0 – 3 years of experience)

Industrial Design Intern
Design Engineer


Kaibin Center, Spaces
Floor B1, 199 Kaibin Road
Shanghai, China

+86 183 1705 7636

Hong Kong.

AXA Southside, Spaces
Floor 2, 38 Wong Chuk Hang Road
Wong Chuk Hang, Hong Kong

+852 5721 6876

© The Shapery, all rights reserved.

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