— Electric Urban Bicycle.

With the American urban user in mind we designed a rugged yet sophisticated e-bike for in and around town. American cities are quickly adapting to bikes by adding bike lanes and bike storage facilities. The design features an iconic low-step tube making it a recognizable piece of transportation thats stands out. This bike focusses on users who cruise the city they live in from home to work, run groceries, pick up the kids from school, or to go on a weekend trip. The motor is a rear hub 350W with torque sensor, with a Gates drive belt system, and a 36V 10Ah battery with 21700 cells for a 70km range.

CLIENT

Joybold

SECTOR

Personal transportation

YEAR

2022

SERVICES

Strategic research
Industrial design
Color, material and finish
Engineering