We created a smartwatch that reminded us of a minimal Danish timepiece, instead of being yet another fitness gadget. Our smartwatch communicates its advanced functions through sophisticated Danish Design principles. It is technology in disguise. For this smartwatch we brought together strategic Industrial Design, Brand Design, and UI Design culminating in a consistent user experience.
— Brand identity
— Product photography
Anne Marie Jo
Color, material and finish
We believe in the power of carefully designed wearable technology to increase the comfort of our daily lives and self-confidence through expression.
Closing the gap between traditional watches and smartwatches by creating user oriented design and non-intrusive technology.