— Smartwatch meets fashion.
We created a smartwatch that reminded us of a minimal Danish timepiece, instead of being yet another fitness gadget. Our smartwatch communicates its advanced functions through sophisticated Danish Design principles. It is technology in disguise. For this smartwatch we brought together strategic Industrial Design, Brand Design, and UI Design culminating in a consistent user experience.
— Brand identity
René Christoffer
Pierre Balser
— Product photography
Anne Marie Jo
CLIENT
Method Copenhagen
SECTOR
Tech
Apperal
YEAR
2021
SERVICES
Strategic research
Industrial design
Ergonomics
Color, material and finish
Engineering
Digital design
Brand identity
We believe in the power of carefully designed wearable technology to increase the comfort of our daily lives and self-confidence through expression.
Closing the gap between traditional watches and smartwatches by creating user oriented design and non-intrusive technology.
Hong Kong.
AXA Southside, Spaces
Floor 2, 38 Wong Chuk Hang Road
Wong Chuk Hang, Hong Kong
